The Superior Taste Award is established by the International Taste & Quality Institute (iTQi) in Brussels , Belgium . It is an annual award for brand food and beverage flavor quality. Awards . The product evaluation is based on the taste of the product by a jury composed of professional chefs, sommeliers and beverage experts. Therefore, the flavor quality meets or exceeds the product's expectations of the judges (reflected by the judges' scores on the product sensory analysis indicators) , Will be awarded the medal of the corresponding level. The establishment of the award aims to increase consumers ' awareness of the flavor quality of food and beverage products and promote the promotion of high-quality and delicious products.